MINI Getaway Campaign
Awesome campaign from Mini Sweden, this is what its all about folks!
Burger King Creates a Whopper of a Campaign
This is a great example of online & offline integration from Burger King with real ROI measurement. Got to love a campaign which pay’s for itself and the fact it offers a free Whopper is bonus!
What Will You Be Doing With Your Phone In 2015?
What Will You Be Doing With Your Phone In 2015?
Check out these incredible stats highlighting the growth of mobile from Sybase!
The Marketing Mantra 2.0
The Marketers job has changed from creating and pushing hard-sell messages to one that is now fundamentally about listening, engaging and reacting to existing and potentially new customer needs.
The Old Mantra
- Push messaging , good marketer’s can sell anything
- We know what’s right for the customers
- Products and messaging developed in house & pushed to customers
- Brand guidelines and key message critical
The New Mantra
- It’s critical to listen and respond to customer needs
- The product/service is paramount
- We may not know what is exactly right for the customer, but we will engage in dialogue with them and fine tune our offering
- Customers can often market the products better than we can, utilising one of their ideas or influence is beneficial to everyone
How To Get More Followers To Your Blog
I was recently asked by a colleague ‘How do we get more followers to our blog? It’s on Facebook and Twitter, now we don’t know what to do!’. As this is an issue likely to be experienced by many a blog owner, I thought I would post my initial response below;
3D Projection Mapping
We all know the Dutch can be a little quirky at times and this is a great fusion of ambient and 3D technology to launch Samsung’s new range of 3D LED TV’s. A unique, engaging and impactful approach and with…
Buzz TV – Chat Roulette Killer
Okay, so your online banners aren’t as effective as they once were and your looking for that something to make your online budget work harder and compliment your existing activities on Facebook and Twitter? Well one recent example of generating…
