The campaign was run in a Sydney street where passer’s by were handed polarised glasses which unlocked the content on LCD screens positioned in the windows of a house and where invisible to the naked eye.

Nice idea and execution!

Well it goes without saying that you should first establish if Pinterest is a relevant fit for your product or market, however if the answer is yes, then you should seriously consider adding it to your armory of marketing channels! A number of brands who have been brave enough to jump right in are now seeing the benefits with the platform driving a significant amount of traffic to their sites – not to mention the ease of which social actions can also be achieved through ‘re-pinning’ or ‘liking’ of content, integration with Twitter and Facebook, a wider brand and product awareness and ease of encouraging social chatter.

Here’s a great infographic guide to Pinterest for marketer’s.

Simply add a ‘Pin it’ button to your site, use high quality imagery and embark on pinning products or visuals you also love but don’t sell – its not all about self promotion but also about creating a brand personality and follow other Pinterest users that you want to be associated with.

If you haven’t used it yet, give it a try (I can send you an invite if you ask nicely) but don’t blame me if you get addicted! According to this comScore report on the Top 50 U.S. Web Properties for January 2012, it was the fastest standalone site in history to pass the 10 million users mark in January.

If you have already jumped on the Pinterest bandwagon, please share you thoughts and best practices in the comments box.

Check out this video from Google’s “The Mobile Movement: Understanding Smartphone Consumers” study. The aim, to better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.

95% of users search for local information with 9 out of 10 taking action! Our phones are always on, always with us and always connected meaning the opportunities for us as marketers are immense.

Those that know me, know I have been both fascinated and excited by this video for a while now and this could be the vision for our future – and I for one can’t wait!

The video depicts a world in which interactive surfaces help you stay connected through a seamless delivery of real-time information – whether you’re working, traveling, shopping, eating or relaxing. Real-time information like this will depend on communication networks and massive bandwidth capacities being up to scratch.

Okay, so the world showcased in “A Day Made of Glass” may seem like something out of a fantasy movie, but it is a very real possibility that this could be our future. Only less than a decade ago mobiles, blue ray players and HD movie cameras were commonplace. Today, we’re accustomed to movies streaming on demand to a 60-inch television hanging on the wall and to video calls on notebook computers and mobiles, not to mention a personal assistant in our pocket, essentially for free.

The consumer trend is clear, we all want to be connected with what we want… when we want…anywhere…and easily.

Recently Microsoft have also released an example of their vision, although this is not as cool:

‘The future is about creating real consumer choice, flexibility and control over how people shop and pay. The future of money is already happening with PayPal.’

I have been championing mobile wallets for a while now and believe its only a matter of time before mass adoption takes place, especially as we are now more likely to forget our wallets than our mobile phones!

One of the interesting points is who is likely to lead this revolution? Will the banks lead the way or will the likes of PayPal, Google or the mobile networks drive the change? With the likes of O2 also applying to the FSA for a wireless payment system it wouldn’t be unthinkable for the banks be cut out completely!

So, would you be happy to leave home without your wallet and make all transactions through your phone?

Get ready to be surprised and delighted with our local deals… are you LivingSocial?

In the hope of creating some buzz and showcasing the many great discounted things you can get from LivingSocial, they decided to deck out a cab with a mystery take-it-or-leave-it challenge.

The idea was that once you are in the cab, the driver presents you with a challenge. Continue on your way or take the mystery LivingSocial experience… People would touch the screen to activate a random prize draw, which the driver would immediately take you to, to complete the experience. What a great little piece of experiential marketing!

I can see their share price continuing to rise despite any blips caused by the uncertainty in the markets.

The guys from Amsterdam have launched a Facebook sharing initiative for Ushuaïa Ibiza Beach Hotel, a first for the hotel industry.

Hotel guests, and everyone who attends the concerts, are given the option of wearing a slim RFID wristband synchronised to their Facebook profiles. Throughout the hotel are various points where guests can check in, take pictures or post a status according to where they are positioned in the hotel, simply by swiping their wristband across a sensor.

Fantastic work and sure to create a buzz online whilst making their network extremely jealous – would be interesting to see the affect this has on bookings for the remainder of the summer and next!