Those that know me, know I have been both fascinated and excited by this video for a while now and this could be the vision for our future – and I for one can’t wait!

The video depicts a world in which interactive surfaces help you stay connected through a seamless delivery of real-time information – whether you’re working, traveling, shopping, eating or relaxing. Real-time information like this will depend on communication networks and massive bandwidth capacities being up to scratch.

Okay, so the world showcased in “A Day Made of Glass” may seem like something out of a fantasy movie, but it is a very real possibility that this could be our future. Only less than a decade ago mobiles, blue ray players and HD movie cameras were commonplace. Today, we’re accustomed to movies streaming on demand to a 60-inch television hanging on the wall and to video calls on notebook computers and mobiles, not to mention a personal assistant in our pocket, essentially for free.

The consumer trend is clear, we all want to be connected with what we want… when we want…anywhere…and easily.

Recently Microsoft have also released an example of their vision, although this is not as cool:

The guys from Amsterdam have launched a Facebook sharing initiative for Ushuaïa Ibiza Beach Hotel, a first for the hotel industry.

Hotel guests, and everyone who attends the concerts, are given the option of wearing a slim RFID wristband synchronised to their Facebook profiles. Throughout the hotel are various points where guests can check in, take pictures or post a status according to where they are positioned in the hotel, simply by swiping their wristband across a sensor.

Fantastic work and sure to create a buzz online whilst making their network extremely jealous – would be interesting to see the affect this has on bookings for the remainder of the summer and next!

The brand in question is of course Nike who managed to leverage the relationships they have built with many of the worlds top footballers such as Christiano Ronaldo, Wayne Rooney, Didier Drogba and Robinho, effectively showcasing a number of their products without a single reference to the World Cup in their communications and more importantly any Official Sponsor fees to FIFA.

Who could have failed to notice that the majority of the worlds top players were wearing Nike’s distinctive CTR360 Maestri Elite FG boots! Now whilst I’m sure Nike’s endorsement fees are considerable, these will have been dwarfed by the figure required for the equivalent airtime, ad space or the figures paid to become an official sponsor. And despite rival Adidas being an official sponsor, kitting out more teams (12 to Nikes 9) and providing the infamous Jubulani ball their brand awareness throughout the whole tournament ranks at only 14.4% of the ‘official and competitor buzz’ provided by Nielsen, compared to Nike’s 30.2%!

I make that Nike 1 Adidas 0 in the battle of the sports brands and there’s now certain pair of new boots on my birthday list for next month!

A unique, engaging and impactful approach and with the 3D craze set to stick around, hopefully we’ll start seeing a few of these campaigns in the UK soon…

They wanted to make navigation into something “social” so they took to the streets of London and erected the worlds biggest signpost. An excellent example of creativity and technology coming together to make something special, ticking all the boxes.

The Audi billboard on the left, promoting the Audi A4 has the strapline “Your Move BMW”.

The response promoting the BMW M3 – a billboard three times the size and the strapline “Checkmate”.

Game over me thinks!