The Marketing Mantra 2.0
The Marketers job has changed from creating and pushing hard-sell messages to one that is now fundamentally about listening, engaging and reacting to existing and potentially new customer needs.
The Old Mantra
- Push messaging , good marketer’s can sell anything
- We know what’s right for the customers
- Products and messaging developed in house & pushed to customers
- Brand guidelines and key message critical
The New Mantra
- It’s critical to listen and respond to customer needs
- The product/service is paramount
- We may not know what is exactly right for the customer, but we will engage in dialogue with them and fine tune our offering
- Customers can often market the products better than we can, utilising one of their ideas or influence is beneficial to everyone
Life Lessons From an Ad Man…
I recently attended a thought provoking planning workshop by @JamesAll which included a fascinating TED talk by Ogilvy’s Vice Chairman @rorysutherland I only wish I’d seen it sooner! Check it out below:
The State of The Internet – Latest Stat’s
One for the stats fans, check out this new video from Jess3.com which highlights ‘The State of The Internet’ featuring some of the latest figures from the ‘Socialsphere’! Including little nuggets such as, of December 2009 there were 234 million…
Social Media – What’s All The Fuss About?
So what is Social Media? Sharing. That’s all social media is. All sorts of people sharing ideas, opinions & experiences online. These days, we’re all chatting, blogging & Tweeting to more people than ever. So brands need to take notice…
Brilliant Tactical Work From Overseas
Check out this tactical work from a local BMW dealer in Santa Monica, California. Responding to a National campaign from competitor Audi. The Audi billboard on the left, promoting the Audi A4 has the strapline “Your Move BMW”. The response…
