JodyLeon.co.uk » Creative

Burger King Creates a Whopper of a Campaign

Jody — Tue, 07 Dec 2010 21:46:43 +0000

This is a great example of online & offline integration from Burger King with real ROI measurement. Got to love a campaign which pay’s for itself and the fact it offers a free Whopper is bonus!

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3D Projection Mapping

Jody — Sun, 06 Jun 2010 13:32:31 +0000

We all know the Dutch can be a little quirky at times and this is a great fusion of ambient and 3D technology to launch Samsung’s new range of 3D LED TV’s.

A unique, engaging and impactful approach and with the 3D craze set to stick around, hopefully we’ll start seeing a few of these campaigns in the UK soon…

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Buzz TV – Chat Roulette Killer

Jody — Sun, 06 Jun 2010 12:59:47 +0000

Okay, so your online banners aren’t as effective as they once were and your looking for that something to make your online budget work harder and compliment your existing activities on Facebook and Twitter?

Well one recent example of generating interest, is this clever execution (no pun intended!) from Spanish TV channel, Buzz after their agency managed to persuade them against running a low budget banner campaign and to try something a little different.

Check out the faces of the unsuspecting viewers!

This is an excellent example of how trying something new can result in exceeding a campaigns objectives and all for just 255 euros!

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Life Lessons From an Ad Man…

Jody — Sun, 16 May 2010 21:04:27 +0000

I recently attended a thought provoking planning workshop by @JamesAll which included a fascinating TED talk by Ogilvy’s Vice Chairman @rorysutherland I only wish I’d seen it sooner! Check it out below:

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Simple idea, brilliant execution from Nokia!

Jody — Wed, 03 Mar 2010 20:23:59 +0000

Simple idea, brilliant execution from Nokia – The World’s Biggest Signpost!

They wanted to make navigation into something “social” so they took to the streets of London and erected the worlds biggest signpost. An excellent example of creativity and technology coming together to make something special, ticking all the boxes.

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Send a Cheeky Hint This Valentine’s Day with Fantasie Lingerie’s Facebook App

Jody — Wed, 03 Feb 2010 12:12:47 +0000

Its not often I post about some of my own work but I thought now would be an appropriate time and help save a lot of disappointment, arguments and cold shoulder treatment this Valentines day. (Which by the way for all those who tend to forget is the 14th February, falling on a Sunday this year).

So ladies if you are fed up of not getting what you want for Valentine’s Day or guy’s if you are fed up with always getting it wrong. Then Fantasie Lingerie has the perfect solution! Tell them what you want this Valentines with Fantasie Lingerie’s new Facebook Application designed to give your partner a cheeky little hint!

It’s simple to use, just select your favourite set of Fantasie lingerie. Then, choose your perfect date; whether it is a quiet night in with a bottle of wine, a romantic meal, or a weekend away. All that is left to do is to send it on to your partner and hope that this subtle hint gets you what you have asked for this Valentines – it couldn’t be easier.

If you like the app or are a fan of Fantasie Lingerie, please join the group here to be kept up to date with all the latest launches, special offers or app updates.

Here’s to a happy Valentines!

ZGVV6K8KJYVV

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Brilliant Tactical Work From Overseas

Jody — Mon, 30 Mar 2009 13:27:20 +0000

Check out this tactical work from a local BMW dealer in Santa Monica, California. Responding to a National campaign from competitor Audi.

The Audi billboard on the left, promoting the Audi A4 has the strapline “Your Move BMW”.

The response promoting the BMW M3 – a billboard three times the size and the strapline “Checkmate”.

Game over me thinks!

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