Lynx Launch The World’s First Invisible Ad
This is just the innovative kind of advertising we have now come to expect from Lynx and is a great example of how to bring life to an outdoor or ambient campaign. The campaign was run in a Sydney street…
The Marketer’s Guide to Pinterest
So, it’s the social platform of the moment but is it really worth it’s salt or just another flash in the pan!? Well it goes without saying that you should first establish if Pinterest is a relevant fit for your…
The Mobile Revolution
Interested in the latest Smartphone and Mobile Marketing statistics? Check out this video from Google’s “The Mobile Movement: Understanding Smartphone Consumers” study. The aim, to better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced…
Our Future???
Can you imagine organizing your daily schedule with a few touches on your bathroom mirror? Chatting with far-away relatives through interactive video on your kitchen counter? Reading a classic novel on a whisper-thin piece of flexible glass? Those that know…
The Future of Shopping – Mobile Wallets
Those that know me, know how fascinated I am with emerging technologies, the changes they enable to the way we live and how brands can best embrace these changes to stay relevant and communicate effectively with customers. Well following on…
Which One Are You???
Nice spot from @AshHumby – check out this Danish anti-drinking campaign called ‘Beer Goggles’ - http://www.byturen.com/ Simply mouse over the video to see the real story! Great execution.
LivingSocial Taxi Campaign
This is a great little campaign from Living Social called the LivingSocial Taxi. Unsuspecting passengers hailed the Living Social cab and got to make a choice of whether to carry on to their original destination, or ‘roll the die’ and…
