The Marketer’s Guide to Pinterest
So, it’s the social platform of the moment but is it really worth it’s salt or just another flash in the pan!?
Well it goes without saying that you should first establish if Pinterest is a relevant fit for your product or market, however if the answer is yes, then you should seriously consider adding it to your armory of marketing channels! A number of brands who have been brave enough to jump right in are now seeing the benefits with the platform driving a significant amount of traffic to their sites – not to mention the ease of which social actions can also be achieved through ‘re-pinning’ or ‘liking’ of content, integration with Twitter and Facebook, a wider brand and product awareness and ease of encouraging social chatter.
Here’s a great infographic guide to Pinterest for marketer’s.
Simply add a ‘Pin it’ button to your site, use high quality imagery and embark on pinning products or visuals you also love but don’t sell – its not all about self promotion but also about creating a brand personality and follow other Pinterest users that you want to be associated with.
If you haven’t used it yet, give it a try (I can send you an invite if you ask nicely) but don’t blame me if you get addicted! According to this comScore report on the Top 50 U.S. Web Properties for January 2012, it was the fastest standalone site in history to pass the 10 million users mark in January.
If you have already jumped on the Pinterest bandwagon, please share you thoughts and best practices in the comments box.