The Future of Shopping – Mobile Wallets
Those that know me, know how fascinated I am with emerging technologies, the changes they enable to the way we live and how brands can best embrace these changes to stay relevant and communicate effectively with customers. Well following on from @johnxcom ‘s thought provoking presentation at the recent Start Up London Weekend event on the future of shopping & money, Paypal have released this video on how they envisage being at the forefront of that future;
‘The future is about creating real consumer choice, flexibility and control over how people shop and pay. The future of money is already happening with PayPal.’
I have been championing mobile wallets for a while now and believe its only a matter of time before mass adoption takes place, especially as we are now more likely to forget our wallets than our mobile phones!
One of the interesting points is who is likely to lead this revolution? Will the banks lead the way or will the likes of PayPal, Google or the mobile networks drive the change? With the likes of O2 also applying to the FSA for a wireless payment system it wouldn’t be unthinkable for the banks be cut out completely!
So, would you be happy to leave home without your wallet and make all transactions through your phone?