This is a great little campaign from Living Social called the LivingSocial Taxi. Unsuspecting passengers hailed the Living Social cab and got to make a choice of whether to carry on to their original destination, or ‘roll the die’ and go for an exciting experience!

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In the hope of creating some buzz and showcasing the many great discounted things you can get from LivingSocial, they decided to deck out a cab with a mystery take-it-or-leave-it challenge.

The idea was that once you are in the cab, the driver presents you with a challenge. Continue on your way or take the mystery LivingSocial experience… People would touch the screen to activate a random prize draw, which the driver would immediately take you to, to complete the experience. What a great little piece of experiential marketing!