It’s natural that people fear change, especially when it comes to technological advances. However, as history has proven, many of these technology-based fears are unwarranted. From the use of credit cards to online banking and purchasing, these once radical innovations are now staples in our daily lives. Today, there are fears associated with Social and Facebook Commerce when there is no reason for it. As Facebook founder, Mark Zuckerberg says, “If I had to guess, social commerce is the next area to really blow up.”