Okay, so you’ve taken a deep breath and decided social media is too good an opportunity to sit back and do nothing about.

One of your first strategies may be to engage with your customers, listening to what they are saying and adding your point of view, helping to resolve any issues they may have and improving your brand sentiment online.

But where do you start? Which comments do you respond too and which do you choose to ignore? And if you do decide to reply, how do you reply?

Well, I recently came across this great example of how to assess online posts when engaging in user to user dialogue from Dell. You know the guys who have made over $2 million in revenue just from their twitter account – so they obviously know a thing or too when it comes to effective social media return on investment.

Try using it in your efforts when engaging in online dialogue to make the whole process quicker and simpler.