So what is Social Media?
Sharing. That’s all social media is. All sorts of people sharing ideas, opinions & experiences online. These days, we’re all chatting, blogging & Tweeting to more people than ever. So brands need to take notice & get involved.

How can your brand make the most of it?
There are lots of ways. More every week, in fact. So to help, below is mini-guide for you to keep to hand when planning strategies for your brand.

Let’s start with a few general points
1. People trust strangers. Someone might buy something because of good customer feedback. Word-of-mouth matters.
2. You can’t always choose your spokespeople. There’s no telling who will have the most to say about your brand.
3. Authenticity counts. Being authentic online is all about being true to your brand and being personal. After all, people communicate with people, not businesses.
4. Talk with people, not at them. Posters, TV ads, press – they’re all one-way. Online, you can interact with your audience and build a relationship.
5. Good customer service is the best way to market yourself. Treat people well and they’ll say good things about you. They may even recommend you – exactly what we’re all aiming for.

People are already talking about your brand. How can you find out what they’re saying?

This bit’s simple: just tune in to RBH Radar. Available exclusively from RBH in the UK. It’s the most comprehensive social media measurement tool around. It has been developed over the last two years with technology partners in the States.

Monitoring isn’t the same as measuring.

There are many monitoring tools out there, but they don’t measure like RBH Radar can. They can tell you when your brand is mentioned, but they can’t put it into context.

On the other hand, RBH Radar can tell you how people feel about your brand right across the web.
• It indexes over 2 billion blogs, forums, tweets, pages, etc
• It shows positive, negative and conflicting comments
• It brings all social media sources together in one place
• It identifies the most influential sources of comment about your brand
• It’s been collating data since January 2007 so you can go back in time

And, as they say, knowledge is power. When you know what people are saying and who is listening, you can put together a social media strategy to shift your brand perception in the direction you want.

All at a fraction of the cost of traditional broadcast media. For more information on RBH Radar visit www.rbh.co.uk