So Microsoft has finally launched its predecessor to Live Search, the newly titled Bing. Promising to find and organise the answers we need, so that we can make faster, more informed decisions!

But we are creatures of habit, so what will stop us from Googling and start Binging???

Whilst added features such as the elongated text preview of a site, so users can get a better idea of what’s on the page before clicking on the result are a nice touch (despite the similarity with Ask.com’s page preview offering) - its relevancy and quality of the results that will be key.

If Bing can achieve this and improve on the quality of results supplied by Google then just maybe we’ll begin to change our ways – only time will tell.

One of the more interesting features promised is the integration of results with Microsoft’s existing Farecast system. Which predicts whether displayed prices for a particular search, e.g. ‘Flights Abroad’ are going to go up or down in the next week – thus recommending whether you should buy now or wait for a better deal. A feature which I will definately be using once live and when looking to book my next holiday abroad!

Whilst more improvements and features have been promised over the coming year, Microsoft will need to significantly up there game if they are to break our habit and if one thing is guranteed, Google won’t be standing still – so let the battle commence!