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Pondering's of a Digital Marketer - The Latest Industry News, Trends, Strategy & Insight from the World of Online

Free Beer Campaign Proves A Winner!

Free Beer Campaign Proves A Winner!

May 2, 2013 · by Jody · in Digital, Social Media

If there was ever going to be a certain marketing success, then the offer of free beer was likely to be it! But credit where it’s due, Belgian Beer brand Maes have come up with a fantastic campaign here, which…

Perrier ‘Secret Place’ Immersive Experience

Perrier ‘Secret Place’ Immersive Experience

April 13, 2013 · by Jody · in Digital

Perrier sparkling natural mineral water has launched a new digital immersive experience called ‘The Secret Place‘ which sets the scene at a secret party in Paris through the eyes of 60 different characters. Users are required to take part in…

Facebook Home For Android

Facebook Home For Android

April 13, 2013 · by Jody · in Mobile, Social Media

Facebook have recently announced the launch of Facebook Home, their own custom version of the Android mobile operating system which is coming soon to the HTC first handset. It’s the social networks first attempt of integrating their platform outside of…

10 Checkout Optimisation Tips

10 Checkout Optimisation Tips

April 12, 2013 · by Jody · in Digital

The checkout process can often be the biggest single source of revenue loss for any e-commerce business. However this needn’t be the case. With a few simple changes, conversions rates can often be increased, resulting in an uplift in revenue…

New York – The Responsive City

New York – The Responsive City

April 6, 2013 · by Jody · in Digital, Outdoor

This is a fantastic example of new thinking and the reinvention of an outdated service from the city of New York – there are currently 11,412 pay phones in the City which are hardly ever used. Created through a collaboration…

Digital Inspiration…

Digital Inspiration…

April 6, 2013 · by Jody · in Digital, Marketing

I’m always on the look out for inspiration, whether its for opportunities to help my clients and agency or something that helps spark the latest personal project. So I thought I’d post a selection of video’s which I’ve come across…

ChocoTweets Campaign – Turning Tweets In To Chocolate

ChocoTweets Campaign – Turning Tweets In To Chocolate

December 7, 2012 · by Jody · in Digital, Social Media

The Netherland’s biggest candy store has created a campaign which allows users to submit tweets that will then be made into chocolate letters! User’s and followers of Jamin were able to write poems for their loved ones as part of…

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Contact me with any questions or feedback…

JLeonUK@Yahoo.co.uk

Hi, I'm Jody, currently Senior Digital Account Manager at full service creative agency RBH. Welcome to my blog of musings – my very own part of the web, where you can find all the cool things I've spotted, along with my thoughts and advice on anything and everything Digital Marketing related!

About

Welcome to my blog of musings – my very own part of the world wide web and my golden nugget to you, where you can find my thoughts and advice on all things advertising and marketing along with a special focus on a subject very close to my heart – Digital!

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