Our Future???

Can you imagine organizing your daily schedule with a few touches on your bathroom mirror? Chatting with far-away relatives through interactive video on your kitchen counter? Reading a classic novel on a whisper-thin piece of flexible glass?

Those that know me, know I have been both fascinated and excited by this video for a while now and this could be the vision for our future – and I for one can’t wait!

 

The Future of Shopping – Mobile Wallets

Those that know me, know how fascinated I am with emerging technologies, the changes they enable to the way we live and how brands can best embrace these changes to stay relevant and communicate effectively with customers. Well following on from @johnxcom ‘s thought provoking presentation at the recent Start Up London Weekend event on the future of shopping & money, Paypal have released this video on how they envisage being at the forefront of that future;

‘The future is about creating real consumer choice, flexibility and control over how people shop and pay. The future of money is already happening with PayPal.’

I have been championing mobile wallets for a while now and believe its only a matter of time before mass adoption takes place, especially as we are now more likely to forget our wallets than our mobile phones!

One of the interesting points is who is likely to lead this revolution? Will the banks lead the way or will the likes of PayPal, Google or the mobile networks drive the change? With the likes of O2 also applying to the FSA for a wireless payment system it wouldn’t be unthinkable for the banks be cut out completely!

So, would you be happy to leave home without your wallet and make all transactions through your phone?

Which One Are You???

Nice spot from @AshHumby – check out this Danish anti-drinking campaign called ‘Beer Goggles’ - http://www.byturen.com/ Simply mouse over the video to see the real story! Great execution.

 

LivingSocial Taxi Campaign

This is a great little campaign from Living Social called the LivingSocial Taxi. Unsuspecting passengers hailed the Living Social cab and got to make a choice of whether to carry on to their original destination, or ‘roll the die’ and go for an exciting experience!

Get ready to be surprised and delighted with our local deals… are you LivingSocial?

In the hope of creating some buzz and showcasing the many great discounted things you can get from LivingSocial, they decided to deck out a cab with a mystery take-it-or-leave-it challenge.

The idea was that once you are in the cab, the driver presents you with a challenge. Continue on your way or take the mystery LivingSocial experience… People would touch the screen to activate a random prize draw, which the driver would immediately take you to, to complete the experience. What a great little piece of experiential marketing!

Social Commerce Fears

It’s natural that people fear change, especially when it comes to technological advances. However, as history has proven, many of these technology-based fears are unwarranted. From the use of credit cards to online banking and purchasing, these once radical innovations are now staples in our daily lives. Today, there are fears associated with Social and Facebook Commerce when there is no reason for it. As Facebook founder, Mark Zuckerberg says, “If I had to guess, social commerce is the next area to really blow up.”

LinkedIn Revenue Beats Wall Street Estimates!

Hot on LinkedIn’s announcement of generating $121 million in revenue and $4.5 million in income in Q2, smashing Wall Street’s expectations in just its first quarter as a public company(Jumping 120% to $121 Million!). I thought it would be a great time to look at the below demographics and stats from @bupo just to show how well the network is doing and they have successfully cornered the social market for business.

I can see their share price continuing to rise despite any blips caused by the uncertainty in the markets.

Ibiza Rocks – Now With Added Facebook Integration!

I have a fondness for capaigns that successfuly merge the offline world with the online and this integrated campaign from Dorsten Lesser hits the nail right on the head!

The guys from Amsterdam have launched a Facebook sharing initiative for Ushuaïa Ibiza Beach Hotel, a first for the hotel industry.

Hotel guests, and everyone who attends the concerts, are given the option of wearing a slim RFID wristband synchronised to their Facebook profiles. Throughout the hotel are various points where guests can check in, take pictures or post a status according to where they are positioned in the hotel, simply by swiping their wristband across a sensor.

Fantastic work and sure to create a buzz online whilst making their network extremely jealous – would be interesting to see the affect this has on bookings for the remainder of the summer and next!

The ROI of Social Media is Your Business Will Still Exist in 5 Years!

You may or may not have seen the first installment (found here) of @equalman‘s Socialnomics video but here is the latest, updated version.

Some fantastic stats and pretty powerful stuff I think you’ll agree!

MINI Getaway Campaign

Awesome campaign from Mini Sweden, this is what its all about folks!

The Presentation Secrets of Steve Jobs

Great insight from Business Week’s Carmine Gallow with the techniques that have helped turn Apple CEO Steve Jobs into one of the world’s best speakers.

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